Paramount Property today officially launched Paramount Embun Hills at its sales gallery in Icon City, Bukit Mertajam, marking its third property development in Penang. The 69.2-acre freehold, gated-and-guarded township in Bukit Mertajam features residential, recreational and commercial spaces that foster sustainable community development.

The launch was officiated by the Chief Minister of Penang, Yang Amat Berhormat Chow Kon Yeow. Also present were Paramount Corporation Berhad Group Chief Executive Officer (CEO), Jeffrey Chew; Paramount Property CEO, Chee Siew Pin; Paramount Property Northern Region CEO, Wang Chong Hwa together with ADUN of Bukit Tambun, Yang Berhormat Goh Choon Aik.

This development is Paramount Property’s third development in Penang, following the success of Utropolis Batu Kawan in Batu Kawan, which has a university metropolis concept anchored by UOW Malaysia KDU Penang University College, and Paramount Palmera, its first light industrial development in Bukit Minyak.

Paramount Embun Hills is strategically located along Jalan Kulim at the foothills of Bukit Mertajam, a pristine rainforest reserve. This development sets a new benchmark for sustainable township development in the northern peninsula with infrastructure meticulously planned to utilise solar energy, manage waste responsibly as well as conserve water and biodiversity.

Speaking at the launch, Jeffrey Chew said, “The progression of our projects in Penang over the past decade reflects our strong confidence in this dynamic and high-potential region. Leveraging our expertise in township planning, we aim to meet the evolving needs of the community while contributing to the growth of the local economy. With Paramount Embun Hills, we envision a township where families choose to build their future and where businesses can flourish.”

Paramount Embun Hills will be developed over a period of four years, with a gross development value (GDV) of RM460 million.

About Paramount Embun Hills

The 69.2-acre township located in the well-established suburb of Penang features a total of 497 gated-and-guarded two-storey homes, 69 non-gated homes, and 30 double-storey shop offices.

Every home is designed with intergenerational living in mind with versatile layouts with ample room for every family member. The community-centric masterplan is crafted to enhance the wellbeing of residents. Homeowners get to enjoy a suite of wellness offerings comprising a private clubhouse, recreational facilities for all ages, lush parkland and tranquil waterways.

Paramount Embun Hills fosters an environmentally friendly lifestyle by integrating a live-play-work concept that incorporates various sustainable practices: utilisation of solar energy at shared areas, rainwater harvesting systems, recycling facilities, use of eco-friendly building materials, 100% north-south orientation of homes to minimise heat exposure while maximising natural lighting and ventilation, charger points for electric vehicles and water-efficient fittings. The township also preserves the area’s biodiversity by incorporating more than 550 native trees and plants in its master-landscaping.

The commercial hub, The Shoppes @ Embun Hills, is set just 50 metres from the homes, offering lifestyle convenience while creating local job opportunities and boosting the area’s economy. This retail component comprising 30 double-storey shop offices were fully sold when it was launched in the first quarter this year.

For more information on Paramount Embun Hills, visit the Sales Gallery at Icon City: https://waze.com/ul/hw0zqmkmjs

Open Daily:
Monday- Friday: 9am – 6pm
Saturday & Sunday: 10am – 6pm

📞 Get in touch with Paramount Property at 012 501 0733  now to discover more!

A proposed high-rise residential development on a 1.05-acre site within the upscale neighborhood near Jalan Cantonment in George Town. Strategically located adjacent to Disted College and just a stone’s throw from the Penang Turf Club.

The project comprises a single 35-storey condominium block, featuring 144 residential units spread across 25 floors. Beneath, a 10-level podium is planned to accommodate parking bays, community facilities, and utility spaces.

The project is still in its planning stage and more details will be available upon official launch.

Project Name : (to be confirmed)
Location : George Town
Property Type : Condominium
Tenure: (to be confirmed)
Land Area: 1.05 acre
Built-up Size: (to be confirmed)
Total Units : 144
Indicative Price : (to be confirmed)
Developer : (Follow us to find out more)

DISCLAIMER: This article is solely based on research done using publicly available data. This is not an advertisement. Any claim, statistic, quote or other representation about a project or service should be verified with the developer, provider, or party in question.

AmBank Group, through its Islamic banking arm AmBank Islamic Bhd, has extended RM222.8 million in financing to Suling Hill Development Sdn Bhd for the development of Northern TechValley @ BKE — a 175.6-acre freehold green industrial park in Seberang Perai Tengah, Penang.

Suling Hill Development is a 50:50 joint venture between AME Elite Consortium Bhd’s wholly owned subsidiary, Northern Industrial Park Sdn Bhd, and Majestic Gen Sdn Bhd. The project signifies AME’s first foray into northern Malaysia, aiming to replicate its award-winning green industrial park model in this strategic region.

Northern TechValley @ BKE is envisioned as a next-generation integrated industrial ecosystem with a projected gross development value (GDV) of RM1.3 billion. Designed with sustainability at its core, the park will focus on environmental stewardship, resource efficiency, and community well-being — aligning with Malaysia’s broader goals for industrial and economic advancement.

AmBank’s managing director of business banking, Christopher Yap, emphasised the bank’s support for national development efforts, saying the financing reflects AmBank’s commitment to building future-ready infrastructure. “We are proud to partner with reputable groups like AME and Majestic Gen in supporting the industrial growth of Malaysia, especially in key northern regions,” he said.

Dylan Tan, director of Suling Hill Development, described the venture as a strategic expansion for AME. “Northern TechValley @ BKE extends AME’s expertise in delivering sustainable industrial parks to Penang. It will serve as a platform for local and multinational businesses seeking a modern, green industrial environment,” he noted.

With construction plans underway, Northern TechValley @ BKE is poised to enhance Penang’s position as a key industrial and manufacturing hub in Malaysia.

Saujana 61 is a strata residential development by Zuwen Bina Sdn. Bhd., located near the Kota Permai area in Bukit Mertajam. The site is positioned off Lorong Sujana Permai 17, within close reach of neighbourhood conveniences such as Econsave Alma and Billion Supermarket. It is situated less than 3 kilometres from SJKC Beng Teik and is accessible via the main route of Jalan Song Ban Kheng.

This development will feature a gate and guarded housing scheme, comprising a total of 61 units — 4 units of 3-storey semi-detached homes and 57 units of 3-storey terrace houses. The indicative built-up size for the semi-detached homes is 20′ x 48′, while the terrace units offer a built-up of 20′ x 40′.

Indicative pricing starts from RM958,000 for terrace units and from RM1.2 million for the semi-detached homes

Project Name: Saujana 61
Location : Kota Permai, Bukit Mertajam
Property Type : Residential (Gated & guarded)
Total Unit: 61
Built-up Area: 20′ x 48′ (semi-detached), 20′ x 40′ (terrace)
Indicative Price: RM1,200,000 (semi-detached), RM958,000 (terrace)
Developer: Zuwen Bina Sdn. Bhd.

DISCLAIMER: This article is solely based on research done using publicly available data. This is not an advertisement. Any claim, statistic, quote or other representation about a project or service should be verified with the developer, provider or party in question.

Penang has taken another major stride in its journey to become a regional hub for high-value investments and digital innovation with the launch of GBS By The Sea, a RM296 million purpose-built facility under the Penang Development Corporation’s (PDC) Global Business Services (GBS) initiative.

Located in the Technoplex zone of Bayan Lepas Industrial Park, the state-of-the-art building contributes 290,000 square feet of modern workspace to Penang’s innovation landscape. Notably, the facility is fully tenanted even before launch, underscoring the strong investor confidence in the state’s economic vision.

Officiated by Chief Minister Chow Kon Yeow, the launch marks the fourth GBS project delivered by PDC in recent years. Chow lauded PDC for its speed and ambition, recalling the launch of GBS TechSpace just last year.

“PDC has delivered fast, and delivered well,” said Chow. “This is more than just a building—it’s a sign of what Penang is becoming.”

GBS By The Sea is now home to three major global companies: AMD Global Services, Celestica Platform and Cloud Solutions Malaysia, and Microsoft Knowledge Capital Centre. These firms are expected to collectively create over 1,000 high-value jobs in areas such as research and development, IC design, digital services, and engineering—supporting Penang’s ongoing transition to a knowledge-driven economy.

More than just a workplace, GBS By The Sea was also designed with people in mind. The facility includes a gym, cafeteria, and a six-storey car park with 800 bays, reflecting a new standard for modern, employee-focused work environments.

Looking ahead, Chow revealed that a fifth GBS facility—GBS at Technoplex—is already in the pipeline. With an estimated investment of RM500 million and a proposed 400,000 square feet of space, it has already secured 16% pre-booking ahead of construction.

“This early demand shows the continued strength of Penang’s investment ecosystem,” said Chow.

Beyond infrastructure, Chow also welcomed the recent reduction in U.S. tariffs on Malaysian exports, from 25% to 19%, describing it as a boost to Penang’s global trade competitiveness. He stressed the importance of long-term planning to support this growth, particularly in infrastructure and utilities.

Key among these plans is the Perak–Penang Water Project, which aims to meet growing industrial water needs by 2030 or 2031. Chow confirmed that negotiations with Perak are set to begin soon.

“As Penang opens up more industrial zones, we must ensure the necessary infrastructure follows,” he said, expressing hope for continued support from the federal government and MITI to bolster the state’s semiconductor and digital economy ecosystem.