Property developer Mah Sing Group Bhd will be launching its ‘Reinvent Affordability’ campaign tomorrow, which will serve as a key theme in the group’s business plan — to develop more affordably priced homes to cater to the market’s supply demand gap.

Its managing director Tan Sri Leong Hoy Kum said there is still a supply and demand gap in the property industry, with an average yearly increase of 118,000 households formed against a supply of 85,000 completed new houses yearly between 2012 and 2014.

“We believe that our business direction in developing more affordably priced homes does not only bridge the mismatch in supply and demand gap for the affordable segment but also ties in with the government’s broad Budget 2018 objectives in helping rakyat to own a home,” he said in a statement today.

The campaign covers the group’s four upcoming new launches, namely M Centura in Sentul — a freehold residential development, M Vertica in Cheras — a serviced residence, M Vista in Penang — a residential development, and Fern phase 2 in Meridin East, Johor — two-storey homes, where unit selections will begin from this weekend onwards.

Find out more about M Vista @ Southbay, Batu Maung

“All projects have recorded very high registration of interest and are expected to be well taken up once the projects are launched,” he said.

Leong said keeping the best interest of homeowners in mind, the group plans for its residential products to be affordable without compromising the quality and facilities to further enhance the life of homebuyers.

“We want our customers to be able to enjoy the best of both worlds by providing homes with superior product specifications at a price point many can actually afford,” he said.

Source: EdgeProp.my