Penang International Commercial City (PICC)

Bayan Baru/ 10 February 2016 Leave a comment /中文版


Penang International Commercial City (PICC), a RM10bil mixed development by Hunza Properties Bhd. in Bayan Baru. It is strategically located along Jalan Tun Dr. Awang, just a stone’s throws way from sPICE.

This development will be built in three phases and planned for completion by 2026. It comprises a shopping mall, medical centre, a BPO tower, a hotel, and 1,792 units of serviced apartments and apartments.

The first phase is scheduled for completion in 2021. The second and third phases would see the development of more apartments, a hotel and a college. The project is located on a 43.36 acre land. It will have a gross floor area of 9.4 million sq ft.

  • Phase 1A: 58-storey condominium (Blk A:394, Blk B:452 units)
  • Phase 1B: 42-storey condominium (Blk A:324, Blk B:300 units)
  • Phase 2A: 54-storey commercial building (offices and hotel)
  • Phase 2B: 56-storey serviced residence (Blk A:672, B:714, C:688 units)
  • Phase 3: Future development

Project Name: Penang International Commercial City
Location: Bayan Baru, Penang
Property Type: Mixed development
Built-up Area: (to be confirmed)
Indicative Price: (to be confirmed)
Total Units: 1,476 (Phase 1)
Developer: Hunza Properties Bhd.

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  1. Goh
    February 10th, 2016 at 09:54 | #1

    Poor project from hunza…Additional jam to bayan baru.

  2. what_when
    February 10th, 2016 at 10:11 | #2

    Goh :Poor project from hunza…Additional jam to bayan baru.

    I beg to differ…..at least Hunza’s project execution ability is way better than the lousy IDEAL / IVORY….. Look at their Gurney Paragon mall success, and look at IDEAL’s so called One-CyberCity (the current One-World) and IVORY’s TimeSquare Penang failure……..u judge :)

    The only thing I don’t like is the traffic congestion this project create. Sure jam crazy to Bayan Baru and BJ area.

  3. Andy
    February 10th, 2016 at 11:18 | #3

    How much is the selling price for apartments and service apartments?

  4. limtoto
    February 10th, 2016 at 13:26 | #4

    Aiyo, still I see a lot of houses and if Hunza gonna develop this piece of land, they have to ‘jemput’ those people out from the land first..

  5. jack
    February 10th, 2016 at 14:31 | #5

    Super “jam” situation..crowded with bangla, indon, Nepal, mynmar

  6. Jason
    February 10th, 2016 at 16:15 | #6

    Another shopping mall …after a failing BJ Complex

  7. Goh
    February 10th, 2016 at 17:22 | #7

    They should settle the issue of traffic jam..before keep on develop new project.. This project will face same fate like BJ crowded with bangla..indon..foreigner..

  8. Lim
    February 11th, 2016 at 09:26 | #8

    RM10b project. Going to transform Bayan Baru to new height with plenty of job and business opportunity.

  9. james k
    February 11th, 2016 at 12:19 | #9

    Too early to comment as proposal and masterplan yet to be revealed.
    Would depend on the design concept, lifestyle development and traffic management on the project.

    But based on Hunza’s track record, expect it to be mid to high-end and focusing on lifestyle projects, ala Gurney Paragon.
    If it could be a 2nd Paragon it could elevate Bayan Baru along with Setia’s sPICE project

  10. fong
    February 11th, 2016 at 12:49 | #10

    @james k

    2nd Gurney Paragon? I’d love to see those banglas roaming around this 2nd Gurney Paragon checking out the indo babes!! Hmm…that reminds me of Low Yat 2!!

  11. HaN
    February 11th, 2016 at 14:34 | #11

    Hope the government(not sure is state or federal) to build the expressway From Sunway Tunas junction to BJ (like from Intel/Agilent junction to 2nd bridge on FTZ). At lease will help on the traffic jam (to bypass those traffic on the ground).

  12. Best
    February 11th, 2016 at 14:56 | #12

    I thought Penangites love traffic jams, the more the better.

  13. HaN
    February 11th, 2016 at 15:21 | #13

    You are so funny.

  14. Goh
    February 11th, 2016 at 16:28 | #14

    Additional add on iconic mega 10b project will causing more jam& more bangla at these area.

  15. Ranee
    February 11th, 2016 at 16:53 | #15

    Can not compare this project with BJ Complex as BJ Complex has a low cost apartment attached to it.
    If Hunza going to built a 2nd Paragon here, even its just opposite BJ C

  16. abc
    February 12th, 2016 at 08:59 | #16

    I’m not too sure keep on throwing negative comments will help to see a better Bayan Baru or Penang. Many some people really want to see Penang dying.
    Let’s create more positive energy!! We just need to learn to have better planning on infrastructure to support development. Gong Xi Fa Cai!

  17. Andy
    February 12th, 2016 at 09:25 | #17

    Thumbs up for you.A mega project will spur property prices surrounding this area.If this is going to be a high one mall,it will attract high end shoppers and definitely not banglas.
    Have you seen droves of banglas shopping in Gurney Plaza or Paragon?

  18. jack
    February 12th, 2016 at 10:10 | #18

    If not mistaken state gov will build LRT route through Bukit Jambul and SPICE ARENA…but if too many foreigners rooming around won’t be a nice place to stay either.

  19. kayabun
    February 12th, 2016 at 12:48 | #19


    Considering the cheaper prices for properties in this bayan lepas area, I think for those who cannot afford “nicer area”, this is at least an option for them. So with banglas roaming around also ok lah I guess.

  20. router
    February 12th, 2016 at 12:59 | #20

    Just make the place nice and welcome everyone. As long as everyone abides by the rules what is wrong with FT (foreign talent). We need them to build our homes so why not lat them share the things we enjoy too as long as everyone keeps it clean. Lets not be snobbish. We are all of the same species. Do not look down on others

  21. Dev
    February 12th, 2016 at 18:05 | #21

    Bangla prefer BJ complex because they can buy groceries from Mydin and cheap smartphones from handphone street.

    Don’t think Paragon 2 will have Mydin 2 or Handphone street 2 to attract them. Different target.

  22. Paragon 2
    February 12th, 2016 at 19:12 | #22

    Bangla won’t look at mydin or wat. New location for them this project bcos too close.. Prepare for 2nd BJ for this project.. More bangla& operator will occupied in this area once completed.. LMC house somemore..prepare to rent for factory operator& bangla.. Happy investment..
    If build this project near to QB mall then i agree 2nd paragon.. If build near BJ mean prepare for 2nd BJ..

  23. Bayan City
    February 12th, 2016 at 19:25 | #23

    I believe the demand of property to rent for foreigner worker in bayan baru will increase in this 3years.. 1.5milion of bangla will move in malaysia to support for multiple sector..service line construction..agriculture..industry..MNC.. At bayan lepas got alot of factory..no surprise soon we will see foreigner town in this area..bayan baru..sungai ara..relau..bayan lepas.. In fact they did start to open their own shop &market business is that.. No surprise if we see foreigner workers everywhere..especially near BJ.

  24. Putra Place
    February 12th, 2016 at 20:04 | #24

    We hope this is good project of penang international commercial city. Just worry in future it will convert to “Penang International Bangla City” if no proper manage by developer.. Experience told us very well.. BJ complex first launching is one of the best shopping complex &is a happening place..but somehow due to poor management& now convert to Bangla Complex instead of BJ complex. Hope this is Paragon 2.. But i have no confident..bcos location is rather near to BJ..

  25. Dev
    February 12th, 2016 at 21:53 | #25

    @Paragon 2

    You really think bangla got nothing better to do than going to high end shopping mall huh..

  26. Dev
    February 12th, 2016 at 22:00 | #26

    @Putra Place

    BJ complex has bad management as you said. Paragon 1 & 2 are managed by the same gang.

  27. Dev
    February 12th, 2016 at 22:09 | #27

    @Bayan City

    Of course the demand for foreign workers in Bayan Baru is going the increase, it is the fastest growing area in Penang. In Malaysia, there are 3 foreign workers in every 10 workers. It is just telling us that there will be plenty of job opportunity for locals right here.

  28. router
    February 13th, 2016 at 07:32 | #28

    Regardless of who visits this place we must welcome all if they can afford to live and play in Penang International Commercial City. If they have the spending power then lets not stop them. Anyway I am sure this place will be better managed and offer people in Penang (esp those in the nearby areas) a better alternative than BJ. Our foreign talent can then choose between their favourite haunt and the new place. Example: if a new high end cafe opens next to the old coffee shop I always patronize, I will still go to my old coffee shop cos I am so used to my old place and also due to financial constraints. So lets be positive. We are not oracles. Let Hunza build and we observe its growth. Everyone benefits

  29. Putra Place
    February 13th, 2016 at 15:52 | #29

    You are right. Most job& more opportunity for foreign worker.. This will definitely transform it become bangla city.. Even bangla no work to do… They will move here& that.. So no surprise if bangla gathering in front of penang international bangla city.. QB is a fantastic location compared to this project.. This project is good for bangla.. More market for them… Relau.. is foreigner town.. This coming soon.. The business in this area will be good.. Look at some of apartment& condo..is full of foreigner worker.. The market is huge…good proposal if can change to penang international bangla city.. Or else this project is “Fail”…shopping mall will dead as simple as that.. Same fate as BJ..after 5year slowly convert..

  30. router
    February 13th, 2016 at 18:40 | #30

    so many negative comments..must be ppl who did not invest here. There is good in everyone

  31. Bayan City
    February 13th, 2016 at 22:10 | #31

    If this project add in for gurney drive then this is 2nd Gurney Paragon.. If this project add in at bayan baru..for this will be 2nd BJ where by is a new landmark for bangla. Don’t pick gurney compare to bayan baru property. It is totally two different product. Price also different..

  32. Alibaba
    February 13th, 2016 at 22:23 | #32

    @Putra Place

    Coming soon? Dead? If this area is dead as you said, Penang gone d..

  33. Alibaba
    February 13th, 2016 at 22:28 | #33

    @Bayan City

    Next time no need to drive so far to Gurney d… can go to the new Paragon..

  34. Best
    February 14th, 2016 at 01:02 | #34

    What’s Gurney Drive ? Nothing but dirty muddy beach and jams. Gurney Paragon is dying slowly.

  35. Alibaba
    February 14th, 2016 at 09:35 | #35


    True. Gurney are so quiet during weekdays. Even the rental is cheaper than QBM.

  36. Goh
    February 14th, 2016 at 15:07 | #36


    Finally..both of u shaking liau.. Bola not balance.. No potential.. No quality.. Third class investor.. We can see no standard at all this place.. Expect paragon somemore.. Even after 20years..this place will remain same.. Property nobody want.. Only all engineer kia & factory kia will stay at this place.. Forever stick on factory & work.

  37. Bayan City
    February 14th, 2016 at 15:19 | #37

    That’s why u are naive.. Always stick to factory. Penang 20year already.. Factory field before &until today remain same. Shame!!! Still MNC… Singapore move to R&D field.. No wonder foreign worker is everywhere.. No improved!! All the engineer kia very kesian..bayan lepas..

  38. Best
    February 14th, 2016 at 15:33 | #38

    We have balls not like you “balls-less”. Useless Gurney and the place a lot of hawker stalls.

  39. Bayan City
    February 14th, 2016 at 17:34 | #39

    I respect u.. Hope u are right… Hope Hunza see your comment here& no disappointed u all. Maybe hunza can create something special to add in bayan baru.. But i hav doubt on future of factory field in penang.. No improved in this 20years. We are nothing different with vietnam& indo MNC. R&D too less. That’s why we can see so many foreigner worker around. Most bangla coming soon. Tq for your comment. Happy investment..

  40. Alibaba
    February 14th, 2016 at 18:08 | #40

    @Bayan City

    Businesses at Bayan Lepas are thriving thanks to the factories… you talk so much until need to bring in Singapore to compare… hahaha… you should bring in Hong Kong and Tokyo la.. hahaha..

  41. router
    February 14th, 2016 at 19:32 | #41

    Bayan Baru and Bayan Lepas potential has not been fully tapped. Please do not look down on these places. There are Penang’s new growth areas. As for those living in the North, I really do not uns=derstand why you ppl are so snobbish. It takes a greta person to recongnise all as the same and not to look down on others. Only those who are not confident of themselves will look down on others

  42. Bayan City
    February 14th, 2016 at 23:08 | #42

    Wrong. No such thing as look down. Everyone is equal. We are KL &invest in penang property. Off course north side is rather better than south..in term of appreciation..&location as well. More attraction compared south. Market proved it. Thanks!

  43. Ranee
    February 15th, 2016 at 00:05 | #43

    To be honest, I think those from outstation should not give nonsense comments on penang factory field as they know nothing on this.
    If want to compare with Singapore, it has more foreigners than Penang. My company in Singapore has more than 70% of foreigners on total employee. By the way, I was once a Singapore PR.

  44. router
    February 15th, 2016 at 06:27 | #44

    Outstation people always have this herd mentality. They follow blindly. Everyone says north so the herd follows. Every part of the island has its strengths and weaknesses. Again, do not judge and do not criticise.

  45. friendly
    February 15th, 2016 at 09:32 | #45

    Malaysia will recruite another 1.5 mil banglas in the next few years, about 50k of them will end up in Bayan Baru/Lepas.

  46. Vertiq
    February 15th, 2016 at 10:18 | #46


    Outstation people do not have nostalgia as locals. Their choosing is much simpler. They choose based on what is good and convenient for them.

  47. Come
    February 15th, 2016 at 10:46 | #47

    These outstation people are actually none other than the sales agents.

  48. Vertiq
    February 15th, 2016 at 14:35 | #48



  49. router
    February 16th, 2016 at 14:28 | #49

    Come :
    These outstation people are actually none other than the sales agents.


  50. GenYong
    March 19th, 2016 at 11:40 | #50

    Hmm… is because of outstation people… our land was get rampas by them… hmm and the house pricing are going up because of those outstation rich investor… :(

  51. Neutral
    April 16th, 2016 at 11:31 | #51

    I see so many negative comments for the Hunza project. Any mega project will have its positive and negative side effects. This project will sure transform Bayan Baru to a new level while the traffic congestion in the area will sure escalate further.
    Don’t blame the banglas, they are here to seek greener pastures and they should not be blamed for the increase of crime rates as well. If locals are willing to do the 3Ds jobs, there is no need for them at all. Respect them as a human beings.

  52. adam
    August 21st, 2016 at 15:01 | #52

    There is already plan by Penang state government to construct PIL (Pan Island Link), which upon construction, will ease the traffic flow through the Bukit Jambul area. The traffic from Relau, Sg Ara, Bayan Baru, and adjacent areas will disperse through PIL to Georgetown & Bayan Lepas areas.

  53. Alan Chung
    August 24th, 2016 at 23:03 | #53

    This project is really need by Penang since the demand for this kind commercial building is so huge, u can’t find a proper office building downtown since many people would like to protect the heritage rubbish (for what ,except few building which hv historical value but not all of them.) People would like to hv not so jammed location, accessibility, internet speed, free WiFi, etc.

  54. Koh Leong Chye
    December 1st, 2016 at 14:11 | #54

    What is the indicative selling price for condominium ?

  55. Jav
    August 7th, 2017 at 12:48 | #55

    Anyone know are the launched this project?

  56. curious
    June 2nd, 2018 at 17:04 | #56

    what is the status of this project

  57. Lex
    June 22nd, 2018 at 13:52 | #57

    Please PM me for the selling price of condo

  58. James Andrew Capel
    September 19th, 2018 at 20:53 | #58

    James Andrew Capel email:capelandrewj@gmail.com

    i would prefer a lower tower with less density. Is this an apartment or condominium; i would also like a layout of 3 + 1 bedroom and 2 + 1 bathroom. Its for the maid. And if the price range is between RM550k to RM650k, fully or partly furnished, I’m your potential buyer,

  59. Siew mei
    September 30th, 2018 at 15:31 | #59

    i prefer with less density. Is this a condominium and if the price range is between RM550k to RM650. Any update about this project?

  60. M&M
    November 1st, 2018 at 12:54 | #60

    Is it the background photo looks like a flooding with mud water? Anyway, most of the commercial projects in PG will be ended up for nothing except become residential projects only. Example; Ideal One World. IJM The Light. Ivory PWC. Mah Sing Southbay. However, there was still another commercial project from Sunway at Paya Terubong. Personally, I don’t think PG have that high demand for the big commercial projects to sustain for a long run.

  61. M&M
    November 1st, 2018 at 13:17 | #61

    Thanks GOD that MBI was running the business at PTS.
    Automall already turned to F&B.
    Udini Square have no direction where to go.
    D’Piazza Mall become chap par lang with a lot of empty lots.
    City Mall at Tanjung Tokong still looking for tenants.
    Southbay Plaza struggling for the crowds
    Arena Curve still not really happening
    One World shop lots open close open close that hard to running their business
    Ivory Plaza just i have no idea
    Pan Palace Palazza luckily have sunshine there to support but other lot just empty
    Gembira Parade just a waste of money
    Island Plaza also half dead
    The Palazzia still more empty lot
    CEO become a cowboy town

  62. Popopo
    November 12th, 2018 at 14:31 | #62

    Any comment????

  63. DLKH
    November 28th, 2018 at 22:25 | #63

    Honestly i am looking forward for this project to push Penang to another high. Just remember without new development, Penang will be stagnant. Do you think you will be able to attract more investment? I thought Penang government is pushing very hard for PTMP (Penang Transport Master Plan) to ease the traffic and make it more convenience for the people. Once the master plan is completed, Penang will become a great city so let’s support and be more positive guys.

  64. Ken Fong
    December 5th, 2018 at 21:23 | #64

    I have a unit 1350sq for sale … PM me if interested

  65. Luckygong
    December 8th, 2018 at 15:18 | #65

    If the sales is praising some other company project, how he gonna sell his units? Ha

  66. Popopo
    January 4th, 2019 at 19:21 | #66

    800k++ for 1055sf@James Andrew Capel

  67. EMIM
    January 6th, 2019 at 17:48 | #67

    Plz email me how much is the selling price for apartments? sqf? Tqsm.

  68. EMIM
    January 6th, 2019 at 17:50 | #68

    Plz email me how much selling price for apartments? sqf? Tqsm.

  69. Popopo
    January 24th, 2019 at 00:55 | #69

    Expensive cake 800++ psf

  70. Min-niM
    March 22nd, 2019 at 13:23 | #70

    May i know estimate the date for this project to be complete?

  71. Jackpg
    July 12th, 2019 at 10:49 | #71

    Setia lowering the price by RM100k, let’s wait if PICC will do the same for their super high priced condo..

  72. issac
    February 22nd, 2021 at 00:06 | #72

    there is a facebook group created for owner who buy the property. Feel free to join if you are owner.

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