Penang has taken another step forward in its hospitality sector yesterday with the official opening of The Millen Penang, the state’s first Autograph Collection hotel under Marriott International.

Launched by Chief Minister Chow Kon Yeow, the development is seen as a significant marker of Penang’s appeal to international investors and operators in the premium travel segment.

“This is more than just the launch of another hotel. It reflects how far Penang has transformed into a natural magnet for the global hospitality industry,” Chow said at the event.

He noted that the increasing presence of international brands underscores the robustness of Penang’s tourism ecosystem — from its UNESCO World Heritage city and cultural assets to its acclaimed food scene, festivals, and skilled workforce.

Importantly, Chow emphasised that growth in the hospitality sector must generate tangible benefits for the wider economy. “I hope it translates into meaningful opportunities for our people — from artisans and hawkers to restaurants and young entrepreneurs. This is how tourism can truly become an engine of shared prosperity,” he said.

The Millen, developed by HNG Capital in partnership with Marriott International, was positioned as both a benchmark in luxury hospitality and a reflection of Penang’s heritage. The design draws on the legacy of Millionaire’s Row and Penang’s colonial past while offering contemporary experiences aimed at discerning global travelers.

Chow also highlighted the strategic timing of the launch, coinciding with China’s Golden Week holidays and ahead of Visit Malaysia Year 2026, which is expected to accelerate tourist arrivals and investment flows. He further called on industry players to integrate sustainability, digitalisation, and innovation into their business models to ensure long-term competitiveness.

Marriott International’s Malaysia market vice-president, George Varughese, described the hotel as a milestone for both the company and the destination.

“The Millen is not only the first Autograph Collection hotel in Penang, but it also represents a shared vision to set a new standard of luxury while staying true to Penang’s culture and spirit,” he said, adding that the property was designed to connect travelers with the island’s heritage and identity.