
Paramount Property today officially launched Paramount Embun Hills at its sales gallery in Icon City, Bukit Mertajam, marking its third property development in Penang. The 69.2-acre freehold, gated-and-guarded township in Bukit Mertajam features residential, recreational and commercial spaces that foster sustainable community development.
The launch was officiated by the Chief Minister of Penang, Yang Amat Berhormat Chow Kon Yeow. Also present were Paramount Corporation Berhad Group Chief Executive Officer (CEO), Jeffrey Chew; Paramount Property CEO, Chee Siew Pin; Paramount Property Northern Region CEO, Wang Chong Hwa together with ADUN of Bukit Tambun, Yang Berhormat Goh Choon Aik.
This development is Paramount Property’s third development in Penang, following the success of Utropolis Batu Kawan in Batu Kawan, which has a university metropolis concept anchored by UOW Malaysia KDU Penang University College, and Paramount Palmera, its first light industrial development in Bukit Minyak.
Paramount Embun Hills is strategically located along Jalan Kulim at the foothills of Bukit Mertajam, a pristine rainforest reserve. This development sets a new benchmark for sustainable township development in the northern peninsula with infrastructure meticulously planned to utilise solar energy, manage waste responsibly as well as conserve water and biodiversity.
Speaking at the launch, Jeffrey Chew said, “The progression of our projects in Penang over the past decade reflects our strong confidence in this dynamic and high-potential region. Leveraging our expertise in township planning, we aim to meet the evolving needs of the community while contributing to the growth of the local economy. With Paramount Embun Hills, we envision a township where families choose to build their future and where businesses can flourish.”
Paramount Embun Hills will be developed over a period of four years, with a gross development value (GDV) of RM460 million.

About Paramount Embun Hills
The 69.2-acre township located in the well-established suburb of Penang features a total of 497 gated-and-guarded two-storey homes, 69 non-gated homes, and 30 double-storey shop offices.
Every home is designed with intergenerational living in mind with versatile layouts with ample room for every family member. The community-centric masterplan is crafted to enhance the wellbeing of residents. Homeowners get to enjoy a suite of wellness offerings comprising a private clubhouse, recreational facilities for all ages, lush parkland and tranquil waterways.
Paramount Embun Hills fosters an environmentally friendly lifestyle by integrating a live-play-work concept that incorporates various sustainable practices: utilisation of solar energy at shared areas, rainwater harvesting systems, recycling facilities, use of eco-friendly building materials, 100% north-south orientation of homes to minimise heat exposure while maximising natural lighting and ventilation, charger points for electric vehicles and water-efficient fittings. The township also preserves the area’s biodiversity by incorporating more than 550 native trees and plants in its master-landscaping.
The commercial hub, The Shoppes @ Embun Hills, is set just 50 metres from the homes, offering lifestyle convenience while creating local job opportunities and boosting the area’s economy. This retail component comprising 30 double-storey shop offices were fully sold when it was launched in the first quarter this year.
For more information on Paramount Embun Hills, visit the Sales Gallery at Icon City: https://waze.com/ul/hw0zqmkmjs
Open Daily:
Monday- Friday: 9am – 6pm
Saturday & Sunday: 10am – 6pm
📞 Get in touch with Paramount Property at 012 501 0733 now to discover more!