Senze@PICC — Own the Centre of Penang’s Golden 5 Years
Penang’s Golden 5 Years: A Rare Window of Opportunity
Every great city experiences a defining moment — a period when infrastructure, investment, and vision converge to reshape its future. Over the next five years, Penang is entering one of its most transformative growth cycles, driven by a powerful combination of:
- Penang International Airport (PIA) expansion
- Penang’s first Light Rail Transit (LRT)
- Major road and connectivity upgrades across Penang
- Continuous inflow of multinational companies and high-skill employment
History shows that the strongest property value growth happens during infrastructure execution — not after completion. This is Penang’s Golden 5 Years, and those who act early stand to benefit the most.
PICC: At the Intersection of Everything That Matters
At the heart of this transformation stands Penang International Commercial City (PICC) — a visionary, master-planned integrated township by Hunza Properties Group, designed to become the new urban core of Southwest Penang.
PICC’s location is the result of deliberate and strategic planning. It is positioned adjacent to Penang International Airport, integrated with the future LRT station, seamlessly connected to key arterial roads and major industrial hubs, and anchored by a comprehensive mix of commercial, retail, medical, and residential components.
This is urban planning with purpose — a carefully curated ecosystem designed to support long-term growth, accessibility, and liveability for generations to come.
The Only Integrated Township with Direct Sky-Linked Connectivity
PICC stands apart as the only integrated township in Penang that brings everything together through direct sky-linked connectivity. Imagine living in a home where you are:
- Directly connected via sky bridge to the future LRT station
- Linked seamlessly to PICC Shopping Mall
- Connected to Medical Central
- Surrounded by commercial offices, lifestyle amenities, and daily conveniences
This is city living without compromise — thoughtfully designed for the future of mobility, convenience, and connected living.
Senze@PICC — Where Everything Comes Together
Rising at the very centre of PICC is Senze@PICC, a fully furnished serviced residence crafted for modern urban lifestyles and intelligent long-term investment.
Designed for discerning homeowners and forward-looking investors, Senze@PICC offers a strategic address within Penang’s most ambitious township, a future-ready lifestyle aligned with infrastructure-led growth, and a property that evolves in tandem with Penang’s long-term development trajectory.
Whether as a primary residence, a second home, or a strategic investment asset, Senze@PICC brings every advantage together in one exceptional address.
Fully Furnished, Fully Thought Through
Every residence at Senze@PICC is delivered fully furnished, ensuring immediate liveability and effortless ownership. Owners can move in with ease, rent out without delay, and enjoy a truly hassle-free property experience.
This turnkey concept is particularly well-suited for professionals, MM2H participants, international investors, and long-stay residents — those who value efficiency, comfort, and peace of mind. Every detail is thoughtfully considered, delivering convenience, value, and quality from day one.
Over 70 Lifestyle & Recreation Facilities
Senze@PICC elevates everyday living with up to 70 thoughtfully curated lifestyle and recreation facilities, designed to enrich every moment of modern urban life. From wellness and fitness to leisure, productivity, and social spaces, every element has been carefully planned to support a balanced and fulfilling lifestyle. Crowning this experience is a spectacular rooftop retreat that brings residents above the city.
Construction Progress on Track — A Future Landmark in the Making
Construction of Senze@PICC is progressing steadily and according to plan, reinforcing confidence in its delivery and long-term value. Upon completion, Senze@PICC is poised to become a new architectural landmark — a defining feature of the Southwest Penang skyline and a signature residential icon within the PICC master development. This is more than a building. It is a statement of confidence in Penang’s future.
PICC Shopping Mall: A Game Changer for Southwest Penang
Another defining pillar of PICC is the upcoming PICC Shopping Mall, envisioned to become the largest shopping mall in Penang. This landmark retail destination is set to transform lifestyle and retail offerings across Southwest Penang, serving residents, professionals, and travellers alike.
Designed as a vibrant 24/7 urban destination, the mall will anchor PICC as a true live–work–play environment. For residents of Senze@PICC, this means retail, dining, entertainment, and daily conveniences right at their doorstep.
Why Senze@PICC, Why Now
Penang’s Golden 5 Years are already in motion, with major infrastructure projects shaping the island’s future. At the heart of this transformation, PICC sits at the convergence of airport expansion, LRT connectivity, and urban growth, creating a unique ecosystem that is poised for long-term value appreciation.
Senze@PICC offers fully furnished, future-ready residences within this exceptional master-planned township, combining lifestyle, convenience, and strategic investment potential. Opportunities to secure a home at this stage — before full infrastructure completion and value realisation — are rare and limited.
This is more than a home; it is a strategic decision. For those who understand that location defines value, infrastructure drives opportunity, and timing determines returns, Senze@PICC presents an unparalleled chance to own the future of Penang.
Hunza DoubleUp Campaign: More Value, More Excitement for Home Purchasers
Opportunities like this appear once in a generation — and are recognised only by those ready to act. Now, with Hunza’s DoubleUp Campaign, owning Senze@PICC comes with even greater rewards.
Enjoy a total of RM2 million in rewards*, featuring exclusive instant gift, exciting lucky draws, and extraordinary grand prizes — all designed to elevate your ownership experience. This is your moment to DoubleUp your dreams and secure your place at the centre of Penang’s future:
https://picc-penang.com/doubleup
Visit the PICC Sales Gallery, Penang’s largest one-stop show gallery, and explore the 6 stunning Senze@PICC show units. For enquiries or private appointments, call 04-6090688 or WhatsApp @ https://wa.link/hen7ll
Own the future of Penang. Live at the centre of it. Welcome to Senze@PICC.
Register your interest here





