Penang’s historic seafront stretching from Swettenham Pier Cruise Terminal (SPCT) to Tanjung City Marina (TCM) is set to undergo a major transformation under a long-term plan to create a commercial waterfront promenade, Transport Minister Anthony Loke Siew Fook said.

Speaking after the launch of the Penang Port Commission’s 70th anniversary at the E&O Hotel, Loke said the redevelopment aims to revitalise run-down areas including TCM, Church Street Pier and old godowns along the waterfront.

Under the vision, cruise passengers arriving at SPCT will be able to walk seamlessly along the seafront to Padang Kota Lama and onwards to TCM. The promenade will feature cafes, al-fresco dining, food and beverage outlets, galleries and other visitor-oriented uses, turning the area into an active public space.

Loke described SPCT as a “crown jewel”, noting that it is the only cruise terminal in Malaysia located within a city centre and heritage zone. He said the government intends to strengthen SPCT’s role as a home port for international cruise liners, while enhancing the surrounding area as a welcoming promenade for both tourists and locals.

The project, however, will require close coordination between multiple stakeholders, including the Penang state government, PPC, the Transport Ministry, Railway Asset Corporation (RAC) and Penang Port Sdn Bhd (PPSB).

While the state government has already completed the promenade at Padang Kota Lama, Loke said the next step is to extend the walkway to SPCT, and eventually to TCM and the ferry terminal to create a fully walkable waterfront. However, he cautioned that the section linking SPCT to the ferry terminal cannot proceed until the seawall is strengthened to ensure public safety, a process that will require significant capital expenditure.

Given the scale of investment needed, Loke said the federal government will only proceed if the project offers viable commercial returns. To that end, the private sector will be invited to develop the area, although no permanent structures will be allowed as the site must remain within a heritage zone.

Loke also revealed plans to redevelop the former Menara Kastam building opposite TCM, which is owned by RAC, into a boutique hotel. Describing the building as currently rundown, he said approvals have already been signed, with further announcements expected soon.