Aspen Group’s iconic ‘AG’ corporate logo has been given an update alongside a new tagline to better represent the company’s core values.

The updated symbol, with white against dark teal, now adorns the group’s offices and project sites alongside the words ‘Redefine Living’.

It epitomises the culture that drives the group — from daring to be different to pushing boundaries in creating products and services that bring better living to all.

Group chief executive officer Datuk M. Murly said this during the unveiling ceremony at its Penang head office, Aspen House, in George Town.

“We see this as a redefining moment for the new logo’s open ended lines symbolise a myriad of new possibilities and a new foundation for Aspen Group.

“It reflects how we are open-minded, creative, inspiring, enthusiastic, credible, approachable and flexible in customising offerings to suit the needs of clients.

“Our vision is to challenge and change the perspective of society, and be a key force in shaping the property development industry through quality and affordability.

“By being among the first in the industry to offer these, we hope to set a benchmark for better living. It underscores our promise to Redefine Living.

“We have come a long way since our founding four and half years ago, and have much more to achieve in the long run,” he added at the event recently.

Murly later joined group chairman and executive director Datuk Seri Nazir Ariff, as well as director Lee Peng Cheong, in putting their hands on a plasma globe.

Following some light effects, the old logo in two tones of green swivelled around to be replaced by the new version as confetti and balloons filled the air.

In conjunction with the rebranding campaign, the group also introduced its limited-time only Summer Hot Sales promotion.

Click here to see a list of development by Aspen Group

Source: TheStar.com.my