Hunza Properties Berhad successfully hosted the PICC CNY Open House – “Treasure Hunt”, transforming the PICC Sales Gallery into one of Penang’s liveliest Chinese New Year destinations. Over the course of 2 full days (21–22 February, 11AM–10PM), the event attracted overwhelming crowds, with families, young professionals, tourists, and festive enthusiasts gathering to celebrate the Lunar New Year together in PICC Sales Gallery at the heart of Penang’s new CBD.

A Journey through Time: “Treasure Hunt” Became the Festival Highlight

One of this year’s signature treasure hunt activity has transported guests into an imaginative time-travel adventure. With a mission to uncover hidden clues and complete the challenge, participants explored various checkpoints before finally unlocking the limited-edition “Lucky Golden Horse Treasure Box”.

Besides the full-day Treasure Hunt, God of Prosperity appearance, Hanfu Experience, Festive Treats Tastings, and the Golden Guess Challenge – where visitors guessed the number of gold coins and ingots in a mystery box, the two-day celebration also featured a continuous line-up of performances and activities from morning till night:

21 February 2026

• Wushu Performance
• Face Changing Show
• Pony Rides
• Food Stalls
• Traditional Dance
• Live Band
• War Drum Performance
• LED Dragon Dance Performance

22 February 2026

• World Champion Acrobatic High Pole Lion Dance Performance
• “Tee Ching” Lions Dance Blessing
• 24 Festive Drums
• Pony Rides
• Food Stalls
• Salmon Cutting Show
• Prosperity Yusheng Ceremony
• Traditional Dance
• Traditional Musical Instrument Performances

Crowds gathered in excitement throughout the day, creating a warm and energetic CNY ambience across PICC.

Global Livestream: International Audience Joined the Celebration

Hunza’s Chinese New Year celebration on the fifth day of the Lunar New Year was also successfully livestreamed across multiple countries, allowing both local and overseas buyers to experience the lively atmosphere and festive joy in real time. The livestream not only enabled those who could not attend physically to participate online, but also provided a clearer and more immersive understanding of the Penang International Commercial City (PICC) masterplan, as well as the modern lifestyle offerings of its Phase 2 serviced residence, Senze@PICC — further strengthening engagement and connection with Hunza’s growing international buyer community.

Many overseas viewers tuned in specifically to watch the Hunza DoubleUP Bi-Annual Lucky Draw, bringing double the excitement and anticipation for both local and foreign homebuyers.

The First 10 Lucky Winners of Hunza DoubleUP Announced

During the event, the first session of the Hunza DoubleUP Bi-Annual Lucky Draw was conducted both on-ground and via livestream, led by Dato’ Lily. The audience witnessed the announcement of the first 10 lucky PICC homebuyers, who received the initial RM50,000 worth of prizes*, creating a lively and celebratory atmosphere both online and at the venue. As part of the bi-annual reward structure, the remaining RM50,000 will be distributed in the next lucky draw session to another 10 fortunate homebuyers, adding continued excitement and anticipation throughout the campaign.

The Hunza DoubleUP campaign offers an impressive RM2,000,000 total reward pool*, where every key to a new Senze@PICC or Muze@PICC home opens up the possibility of not just owning a dream residence, but also moving closer toward a brand-new car.

This PICC home-owning campaign features a multi-tier reward structure that gives homebuyers more reasons to celebrate:

• Instant Rewards: A POPMART Blind Box and a mystery gift upon purchase*
• Bi-Annual Lucky Draw: Homebuyers stand a chance to win prizes worth up to RM100,000*
• The Grand Draw: A remarkable RM600,000* Hunza Diamond Car Credits*, redeemable at partnered automobile dealerships

*Terms & Conditions Apply

Hunza in Step with Penang’s Golden Five Years: PICC Shapes the Next Urban Core for Live–Work–Play

As Penang enters what many describe as its Golden Five Years, driven by major catalysts such as the construction of the Penang LRT Mutiara Line, the expansion of the Penang International Airport, extensive road and infrastructure upgrades, and the nationally spotlighted development of Penang Silicon Island, the masterplan of PICC is perfectly aligned with these transformative milestones.

Situated at the convergence of all four key upgrades, PICC is rapidly emerging as Penang’s most promising LIVE · WORK · PLAY international urban hub, integrating mobility, commerce, technology, and modern lifestyle into one.

With these unprecedented developments unfolding simultaneously, PICC stands at the epicentre of Penang’s next era of growth and is poised to become the new city centre for residents, businesses, and global investors alike.

With Penang’s major infrastructure upgrades unfolding simultaneously, opportunities like this are exceedingly rare. PICC offers homebuyers and investors a chance to secure a strategic position early — and to enjoy the long-term benefits of enhanced connectivity, modern convenience, and potential capital appreciation as Penang transforms over the next five years.

Find out more about Senze@PICC: Fully Furnished & Smart Homes in Penang’s New CBD