Serene Villas in Bukit Mertajam, Penang
Master Community Developer Sunway Property hits RM1 billion in bookings within 3 months of the launch of The BIG Deal campaign across Klang Valley, Johor, Penang & Ipoh. Alongside the sales achievement recorded, Sunway Property also discovered consumer preferences and demand in homeownership across Malaysia, signalling evolving homebuyer priorities in 2026.
Early data from the campaign reveals strong demand for integrated developments and evidence that Sunway Property’s ecosystem — from strategic locations to after-sales care — continues to influence purchase decisions.
Evolving Buyer Preferences Point to Strong Demand for Integrated, Sustainable, and Future-Ready Living
In the Klang Valley, demand centred on practical mid-sized layouts within integrated, well-connected townships. Projects like Sunway Flora continued to attract family upgraders with strong 95% uptake for its 3- and 4-bedroom layouts. Meanwhile, the newly launched Sunway Cochrane saw 55% of units secured during its sales preview weekend. Its performance was driven by direct access to the award-winning Sunway Velocity township as well as seamless MRT connectivity. Developments within Sunway Property’s Build-Own-Operate (BOO) township ecosystem — where retail, medical, education, and mobility are all linked — recorded the highest traction. Based on these insights, there is a strong showcase of Klang Valley buyers’ preference for future-ready, convenience-led living.
Outside the Klang Valley, buyers continued to prioritise value, flexibility, sustainability, and integrated living. In Johor, Sunway Majestic, located near the RTS Link and in a highly liveable area, attracted strong interest from first-time homebuyers with its holistic offering — integrating the hustle and bustle of the upcoming Sunway Commercial Square (managed by Sunway Malls) alongside the calm serenity of lush greenery. Meanwhile, Sunway LakeHills’ prestigious address, privacy, and breathtaking lake views in a mature, high-end community appealed strongly to high-end buyers seeking an own-stay home.
On top of that, Sunway Maple Phase 1 sold out in just 2 hours, showcasing strong buyer confidence in the Sunway City Iskandar Puteri township and the opportunities in the upcoming JS-SEZ. Following strong market response, Sunway Maple Plus, the second phase of the development is slated for launch in mid-2026 with enhanced layouts and upgraded features. In Penang, Sunway Dora achieved a full take-up rate, driven by demand for practical family layouts and multi-generational options. Meanwhile, Ipoh’s Sunway Bayu continued to benefit from the Sunway City Ipoh township’s established ecosystem and proven long-term value, supported by strong rental yields and repeat purchasers. These trends collectively reinforce buyers’ strong appetite for integrated, well-managed communities across regions.
“Our achievement of RM1 billion in bookings continues to validate what we have long observed — today’s homebuyers are becoming increasingly more discerning. Through The BIG Deal campaign, we’ve seen clear demand for homes that go beyond four walls. People are more likely to value connectivity, lifestyle convenience, long-term value, and a developer who stays committed throughout generations,” said Chung Soo Kiong, Managing Director of Sunway Property.
Buyers Respond Cautiously but Optimistically Amid Economic Uncertainty
Amid ongoing market pressures, including persistent inflation and cautious lending conditions, Malaysia’s property sector continues to face a highly selective buyer landscape. Despite these external challenges, The BIG Deal campaign recorded RM1 billion in bookings, underscoring Sunway Property’s ability to generate demand even in a more restrained economic environment and reflecting both buyer confidence and the enduring appeal of Sunway’s communities.
“In a climate where many homebuyers are understandably cautious, we are deeply grateful for the trust placed in us. The strong response to The BIG Deal campaign reflects not only confidence in our products, but in our Master Community Developer way of building communities — where homes, amenities, connectivity, and care come together to support every generation. We will continue to honour that trust by shaping townships that grow with families, adapt to evolving lifestyles, and stand the test of time,” said Chung.
To learn more about the campaign and participating projects, please visit the Sunway Property website.
